Over the past couple of weeks the fashion world has been inundated with news of more designer high street collaborations. And we thought that Matthew Williamson was exciting?
The H&M collaboration rumours have been rife since the grand Matthew Williamson announcement on who could possibly top that extravaganza. Missoni were in the running, yet they have just revealed that they will be collaborating with Converse for Spring/Summer 2010. Perfect for stylish men on a budget.
Jimmy Choo are stepping into Matthew Williamson’s shoes with a range that will not only include reasonably priced handbags and heels but also, as founder and president Tamara Mellon (above) explains, a Jimmy Choo for H&M clothing line will also be available! “We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion-savvy, street-smart women, and to be including some great pieces for men, too. Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection – the perfect party pieces to buy now and then wear out that night!” The date is set for Saturday 14th November 2009.
These aren’t the only exciting recent announcements. Roksanda Illincic will be designing a fabulous range of seven cocktail dresses for Whistles (see top photo and below). The shop has already caught the eye of most fashion editors who have clambered to get hold of the AW09 accessories, but this will definitely make the store a high street hotspot! Limited numbers go on sale in September, so make sure you think up where to wear these fabulous creations whilst you’re in the queue! It’s bound to be a long wait!
Finally, Greek designer Sophia Kokosalaki is going to be combining her sexy designs with Diesel Black Gold for the ultimate in high-end high street chic. We certainly cannot wait to see what comes out of this one. Diesel chairman Renzo Rosso is clearly confident of his choice in Kokosalaki; “Her taste in high-end fashion is already known, but what people do not necessarily expect from her is her skill in dealing with denim and contemporary casual, the core of Diesel Black Gold.”
With the economic climate as it is, fashionistas need a reason to get up in the morning. These fabulously priced collaborations may just be it. Designers are realising that many people who cannot afford couture still want quality items. High street collaborations are the perfect way to solve this problem for buyers and also helps brands gain new customers. I am just waiting in anticipation for the next announcement!
This article was also published on Running in Heels.