Who is She?
Sita Murt was born in 1946 in Barcelona, the third generation of a family involved in textiles, and studied at Escola de Disseny Textil de Sarrià. When Murt lost her husband prematurely in 1984, she suddenly found herself forced to take the reins of his fashion business. The brand name was changed from Esteve to Sita Murt and her fashion identity was born. With the company headquarters still in Barcelona, it continues to be very much a family business; her children all have an active role in the company.
What’s the Buzz?
Sita Murt has been featured in various magazines across Europe including Vogue Espaňa. The brand started out by showing at La Pasarela Gaudi in Barcelona, but these days Murt often shows at Cibeles Fashion Week in Madrid. Some of her pieces were used in the Almodóvar film, Vicky Cristina Barcelona with Penelope Cruz and Spanish actress Victoria Abril is an ambassador for the brand. Murt is known for her hard work and has a notable reputation in Spain, particularly in Barcelona. The brand is synonymous with Spanish innovation, sophistication and originality, particularly when it comes to her maxi-jackets which feature every season in different ways.
Whatever the season, Sita Murt covers almost every wardrobe eventuality. The Sita Murt woman is young, fun-loving and knows her figure and dresses to her advantage. Murt plays with volumes and texture and uses fine, natural materials in her designs. Each piece reflects the creative personality of the designer herself, and Murt is particularly known for her work with knitwear.
This season, the look is feminine and light with pastels and delicate fabrics dominating the S/S 2010 collection. Textured pretty dresses, soft tailoring and summer separates make up the collection; it’s all about simple, wearable, stylish clothes for the modern woman. For A/W 2010, the look is still pretty with tailoring but with a wider variety of textures and materials. Light summer dresses have been given an edge, with shiny metallics and chunky knit.
Where to Buy
Sita Murt’s show at Cibeles Fashion Week in February 2010
This article was recently published on Running in Heels