Tag Archives: aw10

Designer Spotlight: Sita Murt

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Who is She?

Sita Murt was born in 1946 in Barcelona, the third generation of a family involved in textiles, and studied at Escola de Disseny Textil de Sarrià. When Murt lost her husband prematurely in 1984, she suddenly found herself forced to take the reins of his fashion business. The brand name was changed from Esteve to Sita Murt and her fashion identity was born. With the company headquarters still in Barcelona, it continues to be very much a family business; her children all have an active role in the company.

What’s the Buzz?

Sita Murt has been featured in various magazines across Europe including Vogue Espaňa. The brand started out by showing at La Pasarela Gaudi in Barcelona, but these days Murt often shows at Cibeles Fashion Week in Madrid. Some of her pieces were used in the Almodóvar film, Vicky Cristina Barcelona with Penelope Cruz and Spanish actress Victoria Abril is an ambassador for the brand. Murt is known for her hard work and has a notable reputation in Spain, particularly in Barcelona. The brand is synonymous with Spanish innovation, sophistication and originality, particularly when it comes to her maxi-jackets which feature every season in different ways.

The Look

Whatever the season, Sita Murt covers almost every wardrobe eventuality. The Sita Murt woman is young, fun-loving and knows her figure and dresses to her advantage. Murt plays with volumes and texture and uses fine, natural materials in her designs. Each piece reflects the creative personality of the designer herself, and Murt is particularly known for her work with knitwear.

This season, the look is feminine and light with pastels and delicate fabrics dominating the S/S 2010 collection. Textured pretty dresses, soft tailoring and summer separates make up the collection; it’s all about simple, wearable, stylish clothes for the modern woman. For A/W 2010, the look is still pretty with tailoring but with a wider variety of textures and materials. Light summer dresses have been given an edge, with shiny metallics and chunky knit.

Where to Buy

Sita Murt has stores across Spain as well as a boutique in Paris. The brand is also available to buy online at Farfetch.

Sita Murt’s show at Cibeles Fashion Week in February 2010

This article was recently published on Running in Heels

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My LFW Video Diary

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Hello all!

I have been playing around with video editing (isn’t that the way forward?!) and you’ll have to bear with me as this is my first attempt, but here is my video diary from LFW in February:

Let me know what you think!

Stef xxx

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New Blog Design!!

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Do you like my new design for SS10? It’s not that different (check out the AW09 one below!) I have once again gone with Versace, as they seem to really get the essence of summer every year. Next to Versace is the infamous photo of bloggers (BryanBoy) mixing with fashion journalism elite (Anna Wintour) on the D&G SS10 FROW- we have made it people! On the right side are the beautiful pastels from the Valentino SS10 collection.
The previous header:

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MFW: Gucci AW10 Show Report

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I just watched the live streaming of the Gucci show from Milan Fashion Week. With Anna Wintour, Carine Roitfield and Rachel Zoe on the front row and Natasha Poly, Anja Rubik, Karlie Kloss and Abbey Lee Kershaw on the runway, it wasn’t a quiet affair. But then what do you expect from one of the most luxurious labels in the world.

The message was luxury with beautiful camel coats and fox fur jackets for day and python lace, fur and feathers for evening. Body-con dresses were present with cut-outs and slits. Hair and makeup was in typical Gucci fashion, big and vampy. Ostrich featured heavily on the catwalk, particularly in the bags, which bore the 1973 GG logo. OTK boots were also making an impact and balanced out huge fur jackets. Natasha Poly sported some patent T-strap sandals, whilst Abbey Lee Kershaw wore the new daysuit. Taken from menswear, oversize “boyfriend” jackets were common, in a variety of materials. the camel trench still reigns supreme with neoprene lining, detachable mink lining or hand dyed feathers.
Gucci claimed that they were bringing “Sexy Back” and I believe they succeeded with chic, understated sexy. With so many luxe materials (suede, leather, feathers, fur, sequins, lace and silk), Frida Giannini has once again produced a killer collection.
(Photos are from @bryanboy and @Grazia_Live‘s Twitpics!)

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LFW: Betty Jackson AW10

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Last week’s Betty Jackson AW10 show at London Fashion week was thrilling, despite the heavy rain outside. With big fashion names such as Erin O’Connor and Zandra Rhodes on the front row and some great looks on the runway, it was a thoroughly enjoyable atmosphere.

As expected for any autumn winter season, black featured, although navy overruled it with hints of brown and gold. Jackets, skirts and trousers were in a variety of materials from corduroy to denim. There was a distinct lack of accessories on the catwalk, but it seems wooden clogs are here to stay with almost every model sporting them and the oversize black totes couldn’t be missed! Double denim was updated with loose fitting casuals. Leather also featured heavily in crop tops over simple blouses, leather dresses and shirts. Florals and leopard prints returned and were mixed together with natural hair and makeup looks.. The oddest look was probably the “nuns” that came down the runway.
Overall, the collection was cohesive in terms of design and colour, but with different looks suitable for the office to the bar, it has enough variety to suit any kind of lifestyle.
I was reporting for ESVIE.co.uk at London Fashion Week.

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LFW: On|Off presents… An Evening in Bloomsbury Square

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An Evening in Bloomsbury Square

Last night’s On|Off presents exhibition in Bloomsbury Square was a thrilling affair. The venue was the basement of Victoria House and it felt modern and fresh with simple white walls and lighting. People chatted and cameras clicked in a hub of anticipation, taking in the mini exhibitions and shop floors of designers who have been previously presented by On|Off. These includedMichela Carraro whose work is exhibited permanently in Vienna, Prose Studio who are now stocked in Topshop, Oxford Circus thanks to representation from On/Off andYang Du who has even dressed Lady Gaga.

SN202715ON OFF BUILDINGThe show itself was modern and minimal, yet with lots of detailing and structure. Colours were very monotone, in fact almost all black and white with a touch of navy. We also saw leather, military looks and lots of texture. Highlights of the runway would have to be Samantha Cole’s strong looks combined with the gorgeous knitwear of Derek Lawlor, whose looks were stylish and wearable. The Txell Miras collection was also beautiful. ESVIE was positioned right behind the Catalan designer’s people who were whooping and clapping as well as chatting away in Spanish! MR + MR was the only menswear collection on the runway and showcased lots of tuxedo inspired pieces in many different ways, including a fur hoody and leather shirt. You can check it all out here.

alexander mcqueen tribute on|off

Also worth mentioning was the tribute to Alexander McQueen positioned on a wall on the way into the catwalk area. People were buzzing around an installation of 40 iPods containing each of his 40 collections for Givenchy and for his own label. Visitors flicked through pictures of each outfit on the runway. As one, the pieces showed what an artist he really was.

I was at London Fashion Week reporting for ESVIE.

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LFW Celeb Spotting!

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Look who was at the Betty Jackson show with me this morning! Well, not with me, but I stood about a metre away from them!
Zandra Rhodes

Erin O’Connor
PS. These aren’t my pictures, I have borrowed them from here.

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Esvie Mania!

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Hi guys!

Just a little plug for the new website that I have been writing for – hope you don’t mind! Esvie launched two weeks ago today and has been going from strength to strength. The founder and editor is professional make-up artist Sabina Ventriglia who has worked on a whole host of well-known faces and really enjoys writing about the fashion world.
The site is fashion and lifestyle based, with lots of fitness and beauty tips thrown in for good measure. I write for the fashion section more than anything and am lucky enough to be covering fashion week this month! How exciting! Please go and check out the site. It is gaining success day by day. Make sure you leave some comments and let us know what you think about it! And any suggestions? Leave them below or on the site forum!
Love Stef x
You can also follow Esvie on Twitter here.

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Frills and Fantasy!

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Couture Week. Paris, January 2010.

Couture week is all about indulgence. It is fantastical one-of-a-kind joy before the seriousness of Fashion Week really starts. Not that it is something to be taken lightly. The skill involved is so intense that even the simplest of couture dresses can cost thousands of pounds. But that is the beauty of couture. Escapism, fantasy and splendor all rolled into one fabulously fun-filled week in the home of le mode, Paris.

Dior started the proceedings with a hoard of rose-covered romantic Victorian heroines in light and frilly gowns. Riccardo Tisci didn’t completely abandon black at Givenchy, but really embraced the softness of spring with satin and feathers. Armani’s offerings made the current red carpet season shrink into background with impossibly beautiful, yet strong and modern-looking gowns. Chanel continued the modern, silver galactic look with a hint of soft elegance, whilst Jean Paul Gaultier and Valentino brought a little more colour to the fore with inspiration from Mexico and the seasons respectively.

Shades of SS10 were evident throughout every show with nudes and pastels taking centre stage in beautifully soft silks, satins and chiffons. There is also a tendency with couture to be very traditional and often difficult to wear, yet many of the dresses were knee-length and simple with detailed accessories. And with the modern, galactic influence with the silver, which lifted the soft palette, the looks are actually entirely wearable! All in all, it was a fantastic tribute to spring and to the new decade as well as a brilliant indication of just how exciting AW10 Fashion Weeks just may be!

This article can also be found on ESVIE !

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