I recently read that Versace are refusing to give in to the January Sale madness! Refusing to reduce their prices so that the lesser people can afford them! This is a quote from their CEO, Giancarlo di Risio:
“Our regular client was not queuing on January 3-4 in Milan or Rome but was on the slopes in St Moritz or on a boat in the Caribbean,” he said. “We want to offer a real luxury and not to open our doors to the consumption of young girls who can put the designer handbag of their dreams on their arm with less than 300 Euros. We are not interested in that.” ( from vogue.com).
I suppose the idea is that luxury means luxury and they are going against the whole point of their business if they give into the sale culture. What do you all think? Snobby or honest?
photo credit: womenmanagement.com
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